How teddy bears became the fluffy faces of, and favourite souvenirs from, hotels around the world

When Hotel Sacher, in Vienna, Austria, reopened after lock­down at the end of May, the news was announced on social media with a post featuring its signature teddy bears. Franz, dressed in a smart doorman’s uniform of burgundy coat, tie and black top hat, appeared flanked by his bear colleagues in a photograph captioned: “We couldn’t be happier to welcome you back!”

In celebration of its 125th anniversary, in 2001, the hotel had commissioned a limited-edition Hotel Sacher bear by manufacturer Steiff. So successful was the bear that the hotel decided to produce mascots to sell, with chef, bellboy and housekeeper teddies to go with the door­man. The bears featured in Instagram posts throughout lock­down as they had done before the pandemic.

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How teddy bears became the fluffy faces of hotels around the world
When Hotel Sacher, in Vienna, Austria, reopened after lock­down at the end of May, the news was announced on social media with a post featuring its signature teddy bears. Franz, dressed in a smart doorman’s uniform of burgundy coat, tie and black top hat, appeared flanked by his bear colleagues in a…